SNEAKER-TYPE FOOTWEAR THROUGH TIME

Join this brief journey about the history and fashion of the    sneakers    , where you will learn about the before and after of your industry.

By the end of the 18th century in England, Plimsolls were known, the first shoes used especially for the beach. But not all the public was satisfied with them, due to the poor conservation of their rubber sole. This problem was solved by Charles Godyear in 1892 by creating a vulcanized rubber sole that allowed greater durability and conditioning of the shoe for different climates.

With the resistance of the rubber sole and its comfort, they went from the beach to the city and in a short time to sports practices, which allowed companies to see potential in this footwear.  

At the beginning of the 19th century, sneakers arrived in the United States and with them the concept of sneakers, derived from the word furtive or snican (old English word) which means "to crawl" and was associated with thieves for their stealthy behavior. By the 20th century, sneakers were positioned in sports, especially in basketball where renowned athletes used these sneakers in their games. The rise of sneakers went from the basketball courts to the streets around the world, becoming a trend today in fashion houses.

Sneakers have diversified and are no longer just athletic to be linked to everyday footwear, providing comfort in a sports shoe and at the same time elegant for going to work, the gym or carrying out any social activity. 
This sports footwear is a diamond in the rough that in recent years has been growing exponentially with the rise of fashion. Fashion stores present exclusive seasonal collections of sneakers, allowing the barriers between urban and formal fashion to fade. 

In a world where fashion rules in society,  leather sneakers and rubber soles have redefined people's taste and needs. The pace of life that was lived a decade ago has changed and today we can confirm that sneakers are the star footwear of the moment for office and field workers.

Leather sneakers are considered a perfect complement to our outfits. They have hit the catwalks and the red carpet, reinforcing their success through history and its continuity for many more seasons.

This new lifestyle has generated a sociocultural movement that is identified by transmitting emotions and unforgettable moments in timeless footwear; It even has its own stock exchange called StockX in the United States. 
Hemos conseguido incorporar las  zapatillas  de toda la vida en nuestro repertorio diario. Combina tus  Black Bison con looks beneficiosos brindando un aire relajado a tu estilo.